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Brand owners invest significantly in print quality because the pack is the primary physical brand touchpoint for a product that is purchased frequently

Addressing smaller pack sizes is more problematic as cigars are generally heavier per stick and smoked in lower numbers, so are traditionally sold in smaller packs/single sticks

First, our sample may not reflect the general smoking population or intended consumers of Sky

Brand Reputation: How do consumers perceive your brand

This would be consistent with prior research 23,41,42 on associations between risk and sensory perceptions among individuals who smoke full-flavored vs