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Even if theyre socially callous

This time their argument will be more difficult to land

In contrast, fewer than half of smokers over the age of 25 purchased the same three brands

Limiting cigarette branding is important to constrain tobacco companies' ability to create a sense of connection and identification with a particular product, as well as conveying an enhanced sense of self through consumption of the product, and ultimately referencing brand imagery to affirm one's decision to smoke.14 ,15 These data demonstrate a need to attend to the stick within efforts to advance policy to limit the impact of cigarette branding

the prevailing belief was that cigarettes helped the abstinence process, giving clients a less harmful substance to moderate cravings for the drugs or alcohol that led them to rehab to begin with