graphic warning labels on cigarette packages can deter some sales Tobacco package health warnings: a

Borea PA, Gessi S, Merighi S, Vincenzi F, Varani K

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This article spurred Viceroy to print advertisements a week later which read: " Reader's Digest tells why filtered cigarette smoke is better for your health." These health claims sparked a boom in Viceroy cigarette sales, as well as an onslaught of new filter cigarette brands flooding the market

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