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Faced with tightening regulations on the products they can sell and ways they can market them, the tobacco industry is turning to the social media platforms most popular with young people to seek out novel ways to evade regulation and recruit a new, young user base

Classic memes travel because the laugh sits on recognizable moments, not on people you have to explain

The NAACP itself, however, has endorsed the FDA proposed rule

Do not bury them at the bottom of your bag

(The term young adult smoker is industry jargon for the youngest spectrum of customers legally targeted through cigarette ads.) Studies published in the Journal of the American Medical Association (JAMA) confirmed that Joe Camel is attractive to children