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eBay Brand Guidelines, 2002 Logo Book Lower-case in the Dutch Lowlands

SKU: 73515538652

4.5
EUR136.00 EUR162.00

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Description

Lower-case in the Dutch Lowlands by Wim Crouwel

Some Aspects of Design from the Perspective of a Woman Designer

In this issue: Herb Lubalin's Graphic Imagery in Advertising

300mm × 260mm (which feels nearly square)

neon and metallic inks

eBay Brand Guidelines, 2002 Logo Book Lower-case in the Dutch LowlandsA rare chance to get hold of the eBay brand guidelines released in 2002. This is an unusual and quirky item, presenting brand management using a cookbook metaphor. This is presented as a ring folder and sheets, some of which fold out. Each of the six sections is divided by a chapter opener. Chapters include 'Recipe for Success: A Strong Brand', 'The First Course: eBay Brand Essence' and 'The Main Course: eBay Logo'. There's everything you'd expect

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