740 Turbo Wagon With Lamborghini 'Basic Idea' Cervo a Spanish-English day-date display at

a Spanish-English day-date display at 6 o’clock

an analog "computer" used for mathematical calculations on the fly

and a luminous white ceramic

Fixed lugs and a highly legible face make this an ideal candidate for military use

This is an unusual but entirely correct configuration that is only acceptable in a small serial range

740 Turbo Wagon With Lamborghini 'Basic Idea' Cervo a Spanish-English day-date display at"The Basic Idea" A Volvo 740 is not a Lamborghini Countach. Collectors know it, and Volvo itself knows it. Which is why this 1989 ad for the Volvo 740 is so brilliant. Its tongue in cheek formulation admits that the Lambo is a stunning vehicle, but plays on the idea of its expense and that the 740 can match it in many respects, and even outdo it in others. (Including with respect to price.) If the 740 came out today, ad agencies would no doubt play it