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from posters to advertising
the texts for the United States and Canada are in Volume 1
Packaging Design in Japan
The Co-op feature is a fascinating insight into quite different visual approaches to fundamentally the same organisational principle across three countries
240gsm Accent Antique Magnolia
Pepsi Brand Guidelines, 1997 logo book from posters to advertisingPepsi cola brand guidelines, designed in 1997 and lunched in 1998. Design by the Pepsi cola Design Group. The document (ring binder and circular die cut pages) introduces the new '3d' iteration of the logo, its application and variations. One page is missing (3. 4) and the colour chips have been torn from the back pages. It's a fascinating look at an iconic brand as it continued to be confused about its identity in the face of its competition, and
