Carroll's thought that the brand would only be successful in Scotland if the carton simply had an image of Burns, or Scottish name on the packet, so the people of Dundalk were canvassed and the name Sweet Afton was chosen

Reviews of tobacco industry research as well as independent studies have found that: Packages with rounded, octagonal or 'beveled' edges are consistently seen as conveying stylishness, elegance and class Footnote vii Packages with novel openings and shapes are perceived as being more contemporary and modern Footnote viii Slim and thin cigarette packages increase the attractiveness of packages, particularly among young women, and the cigarettes they contain are more likely to be perceived as milder and less harmful Footnote ix , Footnote x , Footnote xi Slim diameter cigarettes can convey weaker or milder taste, and the false belief that they are less harmful Footnote xii , Footnote xiii , Footnote xiv Packages labelled "smooth" are falsely perceived as having a lower health risk than "regular" versions of the same brand Footnote xv , Footnote xvi Tobacco products with lighter colours on packages have been associated with less harm, and perceived strength

Other notable patterns include: Past month cannabis use and daily cannabis use are more common among those who smoke cigarettes
Camel Hump Day is a promotion in which visitors to one of Camel's brand websites can submit weekly online sweepstakes entries (through early July 2011) for a chance to win $50,000, participate in fun weekly online challenges (such as Camel trivia and games) and enter daily for Instant Win prizes (e.g., $20)
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