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59 MARKETING AND ITS CONSEQUENCES Advertising budgets The advertising spending for new low yield products from 1976 to 1978 was awesome and commanded a very disproportionate share of the firms' total advertising budgetsshare-of-voice (SOV)

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Locate the junction box and turn off power Remove the power connector from the new alarm's packaging Using wire nuts, attach the hot (black), neutral (white), and interconnect (orange) wires Mounting First Alert Hardwired Alarms Secure the mounting bracket to the ceiling or wall using screws (included in the package) Insert the power connector into the plug on the back of your alarm Tuck any hanging wires into the junction box Position the base of the alarm onto the bracket and turn it clockwise until it's secured Remove the pull-tab to activate the backup battery Installing Additional and/or Interconnecting First Alert Hardwired Alarms If you are installing more smoke or carbon monoxide alarms, you'll want to repeat the process throughout the building

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