The TPW proportion was based on the global average from the Ocean Conservancys International Coastal Cleanup, weighted by the WHO smoking prevalence in each country (i.e., we assumed that countries with higher rates of smoking would have higher proportions of TPW)
Built on a base of mixed, flue cured tobaccos, for a balanced and cool smoke
Those with higher levels carry a greater risk of negative health effects
PMI leads the market, with IQOS holding 76% to 77% of global heated tobacco unit volume from 2025 into Q1 2026 and more than 43 million legal-age users of its smoke-free products in 2025, backed by more than USD 16 billion in cumulative smoke-free R&D spending since 2008
Reply to Steve Wasnt much of a pouch user when I usedbut I used Zero Strength Triumph (no nicotine, thats the goal, to stop using nicotine) when I started my quit