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This week, an independent panel of experts at the Food and Drug Administration is discussing IQOSs potential health impact, and whether Philip Morriss claims are backed by scientific data
A pack-a-day smoker inhaled an estimated 131 million crocidolite fibers each year directly into deep lung tissue, where the fibers can trigger mesothelioma, lung cancer, asbestosis and laryngeal cancer decades later
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It transformed a feminine brand carrying the slogan Mild as May into a masculine one in a matter of months. While other brands touted the technology of the filter to ease concerns about the harmful effects of smoking, Burnett chose a different approach, creating ads completely void of health concerns, she said
