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As consumer perception about smoking evolved, Philip Morris recognized the need to reposition Marlboro from a feminine brand to a bold, masculine symbol of adventure and independence
Hence if sexual selection has here acted, the male, when the sexes differ, ought to be the most brilliantly coloured
Philip Morris says they are the result of extensive research about how to effectively communicate a "don't smoke" message to kids ages 10 to 14, reports CBS News Correspondent Russ Mitchell
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However, we should employ the precautionary approach and err on the side of over-regulation
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