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Los Angeles: Reed Books

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In this LA Times article from 1992, titled The Sweet Smell of Success, gamblers were found to drop 45.1% more coins into slot machines in an area that was scented with a pleasant odor. Clearly, smell is a strong part of marketing and, judging by these results, justifiably so

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Nevertheless, Japan is a very important market for [our] flagship HTP brand, glo, confirmed Mariel Markram, marketing director for BAT Japan as well as BATs area marketing director for Asia-Pacific, the Middle East, and Africa