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BAT operates in a highly concentrated oligopolistic global market with five other major players, namely Philip Morris International (PMI), Japan Tobacco International (JTI), Altria Group, Imperial Brands, and the state-owned China National Tobacco Corporation
Since 2023, new songs and performances have been significantly reduced, and there are many opinions that interaction with fans (interviews, SNS, etc.) has also been reduced
I smoked my last cigarette last night
A Philip Morris exec once wrote, hitting the youth can be more efficient even though the cost to reach them is higher, because they are willing to experiment, they have more influence over others in their age group than they will later in life, and they are far more loyal to their starting brand. Quote taken from Tobacco Explained.
& Kanneganti, T
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