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Cosgrove, K

Smoking and Disease: The Tobacco Industry's Earliest Responses Introduction Filter Cigarettes and the "Tar Derby" Early Advertising Claims B&W's Internal Research Program The Council for Tobacco Research Industry Reaction to the 1964 Surgeon General's Report Reactions by BAT and B&W Conclusion References 3 Addiction and Cigarettes as Nicotine Delivery Devices Introduction Southampton Research Conference, 1962 Battelle's Nicotine Research Program BAT's Internal Research on Nicotine Views of Nicotine in 1984 The Search for Nicotine Analogues The Industry's Public Statements on Nicotine Conclusion References 4 The Search for a "Safe" Cigarette Introduction "ZEPHYR" and Its Causes, 1957 Southampton Research Conference, I962 Industry-Wide Research in the UK, 1965 Report on Southampton Research, 1967 Montreal Research Conference, I967 Hilton Head Research Conference, I968 Kronberg Research Conference, 1969 Biological Testing Committee Discussions, 1970 Health versus Public Relations, I970-1982 BAT's Research Projects, 196os-198os US "Smoking and Health" Projects Tobacco Substitutes Abandoning the Search Conclusion References 5 Public Relations in the "Safe" Cigarette Era Introduction Getting Out the "Facts" Selling Doubt Resisting Government Regulation: Advertising Campaigns Keeping Track of Science and Scientists Conclusion References 6

Reference Number: A11127 In Good Overall Condition - Wear in keeping with age

If You Smoke 10 or LESS Cigarettes per Day: Start with Step 2

The combination of images and text provided a significantly more effective discouragement of smoking than the text-only labels with 16 of the 18 images