Respondents were asked to assess the cigarette packs on a five-point Likert Scale (5Strongly Agree to 1Strongly Disagree) and according to attractiveness, quality, taste, cost, social appeal, appeal to youth, noticeability of the GHWs, appeal to non-smokers, attempt to quit, ease of quitting, discourage to smoke, and perceived harm to health
According to publicly available brand history information, Dunhill has built its identity around craftsmanship and luxury
A local study carried out by the Health Promotion Board (HPB) found that current cigarette pack designs influence both smokers and non-smokers perceptions towards various attributes of cigarettes
Whilst originally designed for holding cigarettes, this case could also be used for short-form cigars, holding matches or small items
Jonathan Overdevest, an assistant professor of otolaryngology and head and neck surgery at Columbia University Irving Medical Center in New York