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The idea that cigarettes are natural may also help smokers downplay the risks of smoking, as natural risks inspire less concern that unnatural ones, researchers at the University of California San Francisco wrote in 2007
Unlike their more expensive counterparts, the brands cigarettes are still packaged in foil paper inside the pack
We also need to move towards a more sustainable way of displaying tobacco at a category level
This evidence is further bolstered by cigarette companies own internal market research, which has demonstrated the importance of packaging as a form of marketing, including evidence showing the important role of pack color and design in influencing consumer perceptions and behaviors
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