Cobalt (CGCC) Car sample: The green color in the left particle implies the presence of chlorophyll meaning plant material
In 1999, 1 in 4 adult Americans, or 25 percent, reported smoking
After Indiana in 2012 banned smoking in nearly all public places, including restaurants and workplaces, sales have dropped about 2 percent per year
While none of the reported color-descriptor associations reached consensus among even half the sample, our bootstrapping results provide evidence of the robustness of our findings and left no doubt about which pack colors were seen as representative of the descriptors rich , smooth , extra strong , and menthol
Tobacco companies that dont agree with the rule could present roadblocks, and some say the whole process could take years