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But the debate over the marketing of heated tobacco also obscures another issue these products are so new that there is still little research to assess their long-term health effects

A fifth generation Brooklynite, David Diamante stocks his space with a selection of full and medium-bodied house torpedoes rolled and flown in from the Dominican Republic along with other premium blends like Cohiba, Don Pepin, Montecristo, Gurkha, Rocky Patel, Drew Estates and more

The reasons for that remain an open question

PMI's website, for example, states that they aim to remove "combustion of tobacco, the cause of most tobacco-related diseases", celebrating IQOS as "the next step in tobacco harm reduction"