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The brand name Kool, for example, not only reminds consumers of the throat-cooling sensation of menthols, but it also speaks to the words meaning in slang
Surya is majority-owned by Indian superstar Indian Tobacco Company (ITC), based in Kolkata and market leader of the Indian cigarette market with a cigarette market share in India of over 80%
Therefore, this in combination with the fact women did not appear in tobacco advertisements until the late 1920s, highlights how tobacco advertising simply followed the general shifting consensus in society regarding the rise in female smoking, rather than being the cause of it as Greaves has articulated
The current measured through the coil was 1.3 amperes (A) with a maximum variation of 0.1 A (7.7%) for all of the monitored puffs
Seizing on menthols popularity among women The report states that when tobacco companies discovered that women were early adopters of menthol brands, they responded in kind with marketing campaigns such as Kools Lady, Be Cool and Salems For More of a Woman, and with brands targeting women such as Virginia Slims (Youve come a long way baby), Eve and Capri
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