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As for the impressive-sounding fines, Durk objected that if you factored in the probability of getting caught, and the prime rate, the fines were not much greater than the taxes that had been evaded

The best-selling cigarette brands in America in 1979 were: Marlboro (filter) - 11.7% Winston (filter)- 7.6% Kool (menthol filter) - 5.9% Pall Mall (king-size, plain) - 4.2% Salem (menthol filter, low-tar) - 3.1% Camel (plain) - 2.4% Marlboro 100 (filter) - 2.3% Winston 100 (filter) - 2.3% Winston Lights (filter) - 2.2% Salem Lights (menthol filter) - 2.2% Vantage (filter, low-tar) - 2.0% Merit (filter, low-tar) - 1.9% Salem 100 (menthol filter) - 1.9% Source: How the brands ranked by Maxwell International Estimates, published July 1982

A Fight All Flavors fact sheet on how tobacco companies have targeted African Americans with menthol cigarette ads since the 70s

Addiction 2013;108(7):1317-26

Besides potential benefits, it can also save you money over time