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Pregnant women Smoking is the single most important modifiable risk factor in pregnancy

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We can thank 200 Cigarettes for simultaneously providing us with both 80s and late 90s/early aughts nostalgia

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We redesigned the brand by elevating its dated look through developing a new set of brand standards, photography, print and digital that appealed to a younger audience while retaining the promise of quality natural recipes and ingredients like tobacco and water