This is due to worries about legalities and fraud
It features the same look and design for all cigarette and tobacco packaging, without any logos or advertisements
Its subtle sweetness makes it an appealing choice, especially for those new to tobacco products
John Galt (radio broadcast) "You propose to establish a social order based on the following tenets: that you're incompetent to run your own life, but competent to run the lives of othersthat you're unfit to exist in freedom, but fit to become an omnipotent rulerthat you're unable to earn your living by use of your own intelligence, but able to judge politicians and vote them into jobs of total power over arts you have never seen, over sciences you have never studied, over achievements of which you have no knowledge, over the gigantic industries where you, by your own definition of capacity, would be unable successfully to fill the job of assistant greaser." p
Moreover, comparing levels of the chemicals in e-cigarettes to conventional tobacco cigarettes is dicey science for the same reason