Alia Crums mindset experiments: Beliefs about stress impact health outcomes Example: People watching news coverage of the Boston Marathon bombing had a greater stress response than those who experienced it AMCC (Anterior Mid Cingulate Cortex): Key brain structure related to reward, autonomic function, prediction, and more Size and activity in AMCC are linked to willpower and tenacity Dieters AMCC increases with success and decreases with failure Superagers maintain or increase AMCC size, offsetting age-related decline AMCC activation relates to ones will to live Micro Sucks: Small tasks that induce discomfort or resistance Macro Sucks: Larger, more challenging tasks that may take more time or effort Examples: Dishwashing, dealing with emails, pushing through the last part of a run Necessary discomfort activates the AMCC, increasing tenacity and willpower Nick Bares catchphrase: Go One More
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