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Archived from the original on September 25, 2022

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Ads targeted women too, according to the American Heart Association, designing feminine package designs and labeling some cigarettes with feminine names. The companies specially sought out female customers with ads in womens magazines promoting brands like Virigina Slim and now more than 40% of women smoke menthols, compared with 31% of men, according to the FDA

Learn more about the harmful effects of smoking on the body

This change in purchasing habits has led to a decline in the market share of premium brands and a corresponding rise in the popularity of value brands like Crown.Reuters Additionally, the tobacco industrys focus on maintaining profitability amidst declining smoking rates has prompted companies to diversify their product offerings