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Conclusion: Packaging Is Key to Your Brands Success When it comes to selling cigarettes, success is about more than just the quality of the tobacco or how good the filters are

It ensures consistency of smoking experiences

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All I know is that before it even made it to the ballot, Altria indicated that they were not going to oppose the measure and stuck with their word. While Shepard worried until Election Day whether Big Tobacco would swoop in with opposition in Oregon, it didnt

On the flip side, the industry association representing convenience stores said plain packaging increases the appeal of contraband tobacco products and makes them harder to distinguish from legally marketed ones