Cigarette smoke contains a toxic collection of more than 4000 chemicals including nicotine, which combined give rise to addictive stimulant and euphoriant properties
The suite of measures including reduced nicotine content and restrictions on retailers were axed by March this year, with Finance Minister Nicola Willis saying revenue from cigarette sales would go towards promised tax cuts
Seeing a turnaround opportunity, Elliott Management, an activist hedge fund with an 11% stake in the $18 billion airline, launched an aggressive campaign earlier this year to push out CEO Bob Jordan, as well as chairman and former CEO Gary Kelly, and replace half of Southwests board
GBD 2017 Causes of Death Collaborators
Graphic images of lung disease, cancer warnings and plain packaging on cigarettes have become commonplace but the UK government is looking to go one step further and include inserts with messages of advice on how to stop smoking in packaging