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This innovation marked the beginning of significant product design evolution, strengthening Dunhills reputation for cleaner and more refined smoking experiencesan important milestone in its luxury development

Branding is a core component in increasing the appeal of a tobacco product

the group indicated with 20 comprises the units for forming the oredered groups of cigarettes and for transfering the same to the forming wheel 4, the said units are individually shown in the Fig.s 1, 2, 3

Reference Fernandez-Ruiz, Hernandez and Ramos2010)