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So successful was this campaign that when all imagery was barred Silk Cut pushed its ultra-light "white" line with pristine billboards that only featured the government health warning

The idea is essentially a playful nudge to do the right thing and the competitive element gets people to be conscious and thoughtful while discarding cigarette butts without even thinking about the impact of what they are doing

We did find that women gained slightly more than men, but it wasnt statistically significant, she says

According to the federal Centers for Disease Control and Prevention, approximately 12 percent of New Jersey adults between 18 and 24 smoke

While risk is lower than heavy smoking, no level of tobacco consumption is risk-free