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Suggested measures include: Assigning adult ratings to films and series with smoking Including anti-smoking PSAs before content with tobacco imagery Requiring clear labelling of tobacco use in content advisories Ending public subsidies for productions that depict smoking While voluntary adoption has been uneven, the rationale is clear: limiting onscreen tobacco exposure is a form of cancer prevention
Springer Science and Business Media LLC
[42] Due to these results, from 1996 to 1999, educational campaigns were introduced to educate retailers of their responsibilities and ensure that they comply with the Tobacco Act
Retrieved August 11, 2014
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