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Jackie Gleason ad for Old Gold Cigarettes (1950s)

In other words, a man's filter." He continued: We asked ourselves what was the most generally accepted symbol of masculinity in America, and this led quite naturally to a cowboy. The most masculine symbol When the first Marlboro ads featuring figures that would later evolve into the Marlboro Man launched nationally in early 1955, the cowboy was already a dominant figure in American popular culture

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