Plus, the survey shows that the fear that customers will go to a competitor if you raise prices is actually very justified
Nature 652 , 591601 (2026)
Whilst inaccurate beliefs on the relative harmfulness of e-cigarettes may be deterring many smokers from even trying an e-cigarette [3], it also suggests that currently available e-cigarettes do not provide smokers with the sensory experience they require from their conventional cigarettes [14]
Vaping products or electronic cigarettes, for instance, have already infiltrated the tobacco industry as manufacturers of these products continuously market them as a less harmful alternative to traditional cigarettes
[Google Scholar] (14).Gaworski CL, Schramke H, Diekmann J, Meisgen TJ, Tewes FJ, Veltel DJ, Vanscheeuwijck PM, Rajendran N, Muzzio M, and Haussmann H-J (2009) Effect of filtration by activated charcoal on the toxicological activity of cigarette mainstream smoke from experimental cigarettes