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The new design, which is described by the company as being both eye-catching and contemporary gives the well-known cigarette brand a refreshed look that includes updated brand colors, a cleaner overall look and makes the distinctive 1839 logo more prominent

PMI's smoke-free portfolio is led by the IQOS heated tobacco brand, which does not burn tobacco, but delivers the nicotine and taste that can satisfy existing adult smokers

This combination offered a flavor profile that was different from other cigarettes on the market, attracting a wide range of smokers

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They were also less likely to say they found it difficult to refrain from using their product in restricted places