Juuls website underlines that message: Our mission, one page reads in bold white text, is to improve the lives of the worlds one billion adult smokers by eliminating cigarettes. In its effort to define its products as a safer alternative to traditional cigarettes, Juul appears to be following a familiar marketing cycle
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WHO Framework Convention on Tobacco Control (FCTC) Why should EPR not be applicable to the tobacco industry
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Though it's difficult to determine the amount of discarded cigarettes, estimates come from the 5.6 trillion cigarettes that are manufactured worldwide each year, most of which are "dumped irresponsibly," according to NBC News