asthma cigarettes ad TBT Potter's #asthma cigarettes. (Image: Royal Pharmaceutical Society) 1920s advertisement. Advert dated 1923

Youre not inhaling burnt material, just vaporized liquid, which significantly lowers your exposure to harmful substances

For more information see our infographic blu The Science of Something Better You are free to share this content with credit to Imperial Brands under a Attribution-NoDerivatives 4.0 International (CC BY-ND 4.0) license.

I said, 'We have got to give it to the Queen first,' because I knew others would choose it

Results This study involved 341 Orang Asli participants from 12 randomly selected villages across Pahang, Perak, Selangor, and Johor in Malaysia

Tobacco companies contributed to and profited from that surge