Food and Drug Administration as part of a premarket review.10 Licensing laws Retailers and wholesalers are required to obtain a license to sell tobacco products.6 A license is required to sell e-cigarettes.9 The sale of tobacco products, including vapor products, is prohibited in pharmacies.11 Point of sale laws Retailers are prohibited from redeeming coupons or other discounting measures for tobacco products.12 Youth access laws In December 2019, the United States adopted a law raising the federal minimum age of sale of all tobacco products to 21, effective immediately
Collaborations with Pop Culture, Former Athletes, and Musicians Strategic partnerships with icons like Mike Tyson, Floyd Mayweather (TMT), and Snoop Dogg (Death Row Records) create instant brand recognition
By the time Gen Z came of age, the dangers of smoking became common knowledge
They are NOT the same as e-cigarettes: these products use tobacco to deliver nicotine, whereas e-cigarettes use a liquid to deliver nicotine
Assessing the lung cancer risk reduction potential of cMRTPs is hampered by (i) the absence of clinical risk markers that are predictive of future lung cancer development, (ii) the latency of lung cancer manifestation (decades of smoking), and (iii) the slow reduction in excess risk upon cessation and a fortiori upon switching to a cMRTP