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According to extensive research into JUULs past marketing efforts, the researchers outlined a variety of the companys strategies to capture that audience, including a social media and YouTube presence, working with and paying influencers to help promote the product and depicting youthful models in colorful ads more reminiscent of the latest tech product than a tobacco delivery systemand free of any mention or warnings regarding the nicotine content

This 1916 ad promoted vaporized Cresolene, a coal tar derivative "used while you sleep

Epub 2019 Feb 15

By investing in research and development, we aim to create reduced-risk alternatives and engage in meaningful partnerships that promote public health and community welfare

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