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1.3 Market Positioning Core promise: affordable quality with a refined twist Target audience: cost-conscious adult smokers who still value craftsmanship and stylish presentation Key point of differentiation: distinctive flavor line-up and bold, contemporary packaging that breaks from the muted palettes of legacy labels 2

Therefore, the normal number of puffs varies significantly from person to person

Support for the legislation is strongest among categories of people who are most likely to vote: older, white people with high levels of education.

Growing market 6

Your friend might ask, Why? And, you might respond by stating, It has the best fries. This statement is your data because it is the supporting material that you provided to your friend to prove that your claim (we should go to the burger place) is correct