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It is meant to encourage people to purchase items, in order to receive a free gift

a reasonable estimate of the expected reduction in the United States is 50 percent

Unlike regular cigarettes, IQOS requires consistent cleaning, battery charging, and proper storage of tobacco sticks

The program, being rolled out in schools nationally, has been hailed as one of the most successful school-based strategies in the world for curbing youth e-cigarette use in a study published in the Lancet Public Health

Project manager Jake Tri said: "The initial inspiration for this project was from hearing a statement many of us have come across in passing