Saying that, I choose to smoke, and its an expression of my freedom, is something that, again, the companies have worked for a long time to reinforce, and its something that they know has resonance." Ling thinks that this framing is clever beyond just appealing to America's individualistic culture: "It also shields [the tobacco companies] from litigation because, if you started smoking because it was your choice, then if you get lung cancer its your fault
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The tobacco epidemic is considered one of the worst global public health problems, killing more than seven million people annually, with almost six million deaths among smokers due to direct tobacco use, in addition to approximately one million non-smokers who die from exposure to secondhand smoke 4
Smoking materials such as cigarettes, cigars, and lighters are responsible for a significant number of house fires and tragic fatalities
Faulty batteries: There is an increased security risk