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Plus, the tough wrap can handle being passed around without falling apart

Quartz sat down with Philip Morris International chief operating officer Jacek Olczak at the Cannes Lions advertising festival in June, where PMI was promoting its new message and meeting with creative agencies who might help communicate it

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You need to change all your artwork, all your equipment, retool all your machines, so obviously, its very costly and a very complex operation. Gagnon contends that plain packaging doesnt work and boosts the illicit sale of tobacco products