Despite e-cigarettes' playful marketing, close imitation of food packaging and flavours that subtly downplay health harms, the main function of e-cigarettes is essentially still to dispense nicotine, a highly addictive substance that keeps users nicotine- dependent and eventually long-term users of vapourisers
Australian tobacco regulations include plain packaging, restricted advertisements, health warnings, and mandatory licensed retail conditions
Food and Drug Administration (FDA) issued a proposed rule to require new warnings on cigarette packaging and tobacco advertisements with an aim of promoting "greater public understanding of the negative health consequences of smoking," the agency noted
A better approach to regulation would establish objective, transparent standards for e-cigarettes that give producers a clear idea of what will be allowed for sale
It is the height of hypocrisy for Philip Morris to proclaim publicly that it is helping to solve the tobacco problem while it wages all-out campaigns against efforts to reduce tobacco use and save lives