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Initial generations of our THS, known as THS 2.2 or blade THS, and commercialized as IQOS 3 or IQOS ORIGINALS , use a blade to heat the tobacco through internal resistive heating

Hamerman, J

Researchers know from studying cannabis and other substances that if people think something is less risky, they are more likely to use it

It could also save up to 654,000 lives in the US within 40 years, including the lives of 255,000 members of the Black community, according to a 2022 study

Inconsistent placement or weak visibility can slow repeat conversion, even in a stronger-growth environment where initial trial is easier to achieve