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Published by John Player & Sons in 1908

Who would have thought

But by that time, Stenerud recalled, there was less and less smoking because we learned that it wasnt really healthy for you, anyway. In 1970, all cigarette packages started including a surgeon generals warning

Suddenly the cigarette would come to life, coil up like a snake, ominously rattle its filter-tip tail, and strike with its lighted end right toward the viewer, while an announcers voice asked, What does a cigarette have to do to you before you get our message? and American Cancer Society flashed on the screen again

C'est en tout cas la principale conclusion d'une tude qui a synthtis les connaissances sur l'effet de ces stratgies, en comparant les rsultats de 476 travaux scientifiques dans diffrents pays