tobacco companies have actively attempted to remake MAHA, others adopt anti-Big strategies fight Big Food tobacco companies have actively attempted

Policy implications Malaysia is a signatory to the World Health Organization Framework Convention for Tobacco Control 9 and has implemented evidence-based interventions for tobacco control 29

insalubrious tobacco whistle smoker whiff smoke smoking publicity advertising Captions are provided by our contributors

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Breaking known associations (switch to coffee if one is a tea-drinker and vice-versa, switch to a different type of alcohol, switch to a different place to meet friends) help, if these are circumstances under which one would normally smoke

Tobacco use changes and perceived health risks among current tobacco users during the COVID-19 pandemic