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If vapes are hidden behind the same screens as cigarettes, stripped of their identity and subjected to similar retail controls, what conclusion will the average smoker draw

A randomized controlled trial found that by exposing youth without prior smoking history ( N = 417) to e-cigarette advertising (four advertisements), they were more likely to select e-cigarettes and have positive attitudes toward them relative to controls not exposed to this advertising 13

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Understanding Vape Smell: Why Does It Linger

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