But "cigarette smoking still is legal in this country," Sylvia said, "and Philip Morris USA will continue to try to market in a responsible way so that when adults who do smoke decide which brands to choose, that they'll choose Marlboro." Along with the rest of the industry, Philip Morris has been emphasizing the small but growing smokeless category, and some companies are expanding into new territory altogether (Lorillard, one of Altria's major competitors, recently purchased a company that manufactures electronic cigarettes)
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Brands exploring biodegradable materials or recyclable cartons not only appeal to eco-conscious consumers but also reduce environmental impact
Since 2013, the Tobacco Pack Surveillance System (TPackSS) has collected unique cigarette packs in low- and middle-income countries (LMICs) with the highest burden of tobacco use